Our Story | Kickass UX

Hey, I'm Colton! 👋

Hey, I'm Ludovic! 👋

Together, we co-founded Kickass UX!

We're all about empowering people to become the best designers they can be.

And this is how psyched we are about doing that👇

In our 18+ years of combined UX expertise, we’ve designed solutions for millions of people around the world.

We’ve been approached by dozens and dozens of designers wondering how we broke our way into UX.

And from these conversations and from our own experiences, we've learned that UX education has failed many aspiring UXers.

Here's why:

PROBLEMS

UX education is expensive, impersonal, and inconsistent

Designers shouldn’t have to wonder how many years it’ll take to repay their student debt. Or if their mentor will care and support them.

$15k-$100k is a massive hurdle for people

Being priced out is a reason why people stop pursing a path that they’d otherwise love to take.

Instructors don’t know who you are

When institutions are too large, instructors can’t know their students’ names, challenges, etc.

Teacher was never in the industry

We've talked to so many students who have had instructors who NEVER even worked in UX.

Large class sizes are super impersonal

To support dozens of students, institutions make choices that render the education impersonal.

Unpersonalized, general education

Designers have specifics needs and challenges. You can’t teach a topic the same way to everyone.

Learn the theory, not what's practical

Many institutions teach an idealized UX process that doesn't reflect how it's conducted in the real world.

Yup, mass education is impersonal and can be really costly.

But that’s not all...

Unfortunately, the portfolios these students create make it really hard for them to get their first UX job.

BAD PORTFOLIOS

Hundreds of lookalike portfolios flood the UX market every year.

Too many bootcamp and university students create cookie-cutter portfolios that look like checklists.

Pre-canned group projects

Pre-canned projects are fine for learning purposes, but they’re not meant for building a portfolio.

Students are taught "linear UX"

Because many schools provide students with a template for their case studies, everyone looks alike.

Not diving into the problem enough

A lot of bootcamps just teach how to solve the problems. But not how to know what problem to solve.

Portfolios are too rigid and cookie-cutter

They’re taught to apply a rigid process and have a hard time thinking outside the box.

Inability to explain the WHY behind decisions

Many portfolios fail because of the students inability to express the why behind their design decisions.

Bad mentors equal bad outcomes

There are many stories of students going to bootcamps that cost $15,000+ who got a bad mentors.

That’s the harsh truth.

And that’s why we’re on a mission to reinvent the UX education.

We've spent years creating the future of UX education.

WHY US

Why choose Kickass UX? Here’s what make us different.

Say hello to the future of UX education! Personalized and fun education that gets results. Goodbye impersonal bootcamps and universities.

I. Personalized

We take pride in creating genuine relationships with all our students. We adapt ourselves to every student’s needs.

II. Fun & intense

Isn’t learning better when it’s fun? We think so! But make no mistake, our programs aren’t a vacation either. Be prepared to work hard!

III. Wildly confident

We’re playing the expertise game. We’re not just teaching surface-level skills, but a deep understanding of why to make design decisions.

IV. No B.S.

We value the honesty required to call students up into professional success. If you’re aren’t on track, we’ll let you know so you can course-correct.

V. Stretching limits

We stick to our promise to train exceptionally and hold students accountable to their goals to learn.

VI. Accessible

Traditional education can be really expensive. Everyone should have access to quality education.

We wouldn't be the same without our kickass values.

We're not shy about what makes us unique.

OUR VALUES

The only UX education company that specifically empowers the creative community

Serving and empowering a community of passionate creatives is what drives us.

Community magic

Our community is everything. It’s where amazing things happen. We celebrate creatives across the globe.

Empowering creatives

Creatives are changemakers who deserve genuine recognition, respect, and fair compensation.

Design your life

We believe that creatives have the power to make change happen—for themselves and for the world.

Raw authenticity

More than ever, the future of design must be guided by raw authenticity. Not by profits and tricky tactics.

A bundle of fun

Play is part of our DNA. We’re convinced that we reach our fullest potential when we’re having fun!

Personalized & live

People learn best with tailor-made, live education and mentors who genuinely care about their success.

After years of fine-tuning, we’re proud to evolve UX education for the better.

That’s what makes Kickass UX so different! We truly care about YOU and are here to help you succeed!

WHAT WE'RE ABOUT

Our mission is to reinvent UX education & empower creatives to be the best they can be.

We work specifically with people from creative backgrounds: Architects · Artists · Creative directors · Fashion designers · Graphic designers · Illustrators · Industrial designers · Motion designers · Painters · Photographers · Print designers · UI designers · Video creatives · Visual designers · Web designers · Anyone who’s creative AF

Our absolute favorite thing is to help creatives to become the best version of themselves they can be.

Seriously. This is what pushes us to keep going. It's by far the most fulfilling things we've ever done in our careers.

If you want to level up with UX, join our program, UX/UI Expert, and become part of our amazing community! 👇

UX/UI Expert

The program and community to become a kickass UX designer at your own pace

Job-ready program | Community

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The free course to kickstart your UX journey

23 lessons + Figma workbook