Based on what you've learned so far, it's time to sketch several app ideas that solve your user's goals while also addressing business objectives.
Since this is a brand new idea/concept, you have more freedom when it comes to business objectives because there isn't an existing business model in place (i.e., subscriptions, products, etc.). So, while you're sketching, just think through how this app could be turned into a business. How would it make a profit?
1. Use the research you've done so far to fuel your exploration.
2. Start sketching out the main app functionality/concepts using the Sketch pads in the workbook. Use the apps you researched during your competitive analysis (or apps you love using on a regular basis) to help get you inspired.
3. Don't stop sketching until you have between 3-8 different ideas for the main functionality of the app.
4. Out of all the ideas that you just came up with, choose one solution that makes the most sense.
5. Once you've sketched the reset of the screens (e.g., login, home, etc.), use the user flow sheets in your workbook to place them in the logical order a user would see them. This will help you with the next lesson, Paper prototyping.
If you decided to go the PDF route and haven't downloaded them yet, here's this lesson's PDF.
Lesson 5 - Sketching