Empathy map template

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Empathy map template cover image

Better understanding = Better decisions.

Empathy maps are an excellent tool to keep users at the center of your decision-making process. They help you better understand and gain more empathy for the user (go figure 😉).

Example image from the empathy map template
Mail svg
Mail svg
Empathy map icons/1

Gain empathy for users by better understanding their state of mind.

Empathy map icons/2
phone svg
phone svg

Figure out if there are discrepancies between what users say and do.

Empathy map icons/3
usability test svg
usability test svg

Put yourself in the shoes of your users to make better design decisions.