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Better understanding = Better decisions.
Empathy maps are an excellent tool to keep users at the center of your decision-making process. They help you better understand and gain more empathy for the user (go figure 😉).
Gain empathy for the users by better understanding their state of mind.
Figure out if there are discrepencies between what users say and do.
Put yourself in the shoes of your users to make better design decisions.
Empathy map template
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